About Lustig Strategies
Lustig Strategies is a leading public relations, communications and media buying agency that builds enterprise value for B2G, B2G and B2C brands. From multi-national corporations to mature startups, Lustig’s approach helps clients achieve short- and long-term objectives, whether it is a cyber or DoD tech startup seeking their next funding raise, a mid-sized government contractor looking to punch above their brand weight to secure new contracts, a consumer brand looking to grow brand awareness and product traction, or an advertising agency looking for senior media buying and planning strategy and execution.
Brian Lustig, Co-Founder & Principal.
Brian Lustig specializes in b2g, b2b and b2c public relations, content strategy & execution, and messaging to build enterprise value and accelerate growth for clients.
For 25 years, Lustig has become a go-to resource for global market leaders, challenger brands, startups and disruptors seeking to stand out in hyper-competitive commercial and government markets. Brian’s ability to develop strategy and execute for technology-driven organizations across cybersecurity, AI/ML, telecom, cloud, data analytics, satcom and greentech has led to high impact client outcomes. Dozens of Lustig clients have achieved successful acquisition exits, gone public, penetrated new markets, and experienced organic and acquisitive growth.
Brian’s strategic approach to PR combines storytelling, media relations, and thought leadership to create campaigns that resonate with both industry influencers and target audiences. His ability to craft compelling narratives and position clients as industry leaders has helped secure top-tier media placements and valuable opportunities for client executives to engage in meaningful public discourse.
Brian’s track record on the agency side and in-house provides a 360 lens to navigate complex communications challenges and deliver measurable results. His industry articles have been published in dozens of media outlets, and innovative approach to PR delivers results for a broad range of clients – Private Equity-backed government contractors to consumer tech brands to law firms and professional services organizations.
In his free time, Brian dabbles in screenplays and plays a lot of tennis. He holds an M.A. from The George Washington University and B.A. from Emory University. Brian resides in Rockville, Maryland.
Helene Lustig, Co-Founder & Principal.
Helene brings more than 25 years of expertise in strategic media planning and buying, relentless negotiation, as well as data-driven campaign analysis and reporting. Helene built her career on delivering exceptional client service, and enabling clients to elevate their brand above the noise and engage with target audiences across B2C, B2B and B2G markets.
With unique experience working “both sides of the desk” – the buy side of media planning and buying as well as the sell-side at a major Washington, DC radio station – Helene holds a thorough understanding of what it takes to achieve results and deliver maximum value for clients. Helene is able to deliver comprehensive strategy and services by leveraging expertise that extends across a diversity of industries (restaurants, retail, home design/improvement, financial, automotive, service industries, government and education); geographies (national & local); demographics; and media channels (broadcast, digital, social media, radio, print, Out Of Home (OOH)).
In addition to nearly 20 years of agency and consulting experience working with brands including Wendy’s, Ledo Pizza and Shady Grove Fertility, Helene served as Marketing Services Manager for The Coca-Cola Company for 5 years, providing strategic direction and planning for media buys and promotional plans for the division; negotiating media buys and coordinating on sports promotional activity while working with Coca-Cola account managers to prioritize brand initiatives and set consumer promotions for CVS, Rite Aid and Walgreens that added incremental value to the customer, consumer, and division volume objectives.
Helene resides in Rockville, MD.