PR For Consumer Technology Brands
Lustig Strategies helps consumer facing brands rise above the noise to increase awareness and sales for products and services. From product reviews to software and services, Lustig Strategies excels at B2B2C and B2C tech PR designed to reach mass market audiences.
Strategic Media Relations & Product Reviews
Lustig brings 25+ years of experience working with technology brands at every stage of development (from startup to multi-national). Lustig develops, delivers and execute strategic, proactive and creative earned media relations B2C programs, including helping consumer tech brands secure positive product review coverage.
Award and Conference Speaking Support
B2C Award and conference speaking have become highly pay-to-play and costs can add up quickly without a strategic partner able to identify and recommend which opportunities to pursue and those that are not worth the investment.
Newsjacking and Thought Leadership
Lustig has ghost-written and collaborated on hundreds of B2C content pieces — bylines, blog posts, LinkedIn posts, case studies and white papers — targeted to specific personas and geographic markets. As a former journalist and writer, Lustig excels in impact content. Lustig also excels in identifying trends and narratives to inject clients into news stories to elevate your brand.
Social Media Strategy and Execution
For B2C social media, Lustig can analyze existing activities and develop/execute a social media program for your brand so that it can engage customers and prospects across all relevant social channels.