Public Relations For VC and PE-Backed Firms
Why do VC-backed companies and PE-backed companies need PR?
To drive M&A exits and VC funding raises, brand awareness speed and impact is critical to attract investors, acquirers, customers, partners, media and other stakeholders. A successful PR strategy balances mid- and long-term objectives (organic growth, market expansion, etc.) with short-term objectives (brand awareness and credibility, customer proof points, demand generation). Lustig effectively blends a thought leadership Speaker’s Bureau Program, strategic newsjacking, speaker and award program management, messaging, tight announcement narratives, social media strategy and execution, customer case study and data programs.
PR for Early-Stage Tech Startups — Punch above your brand weight with PR that gets you on the map quickly and builds sustainable momentum.
PR for Fast Growth Tech Firms — Stop being the best company no one has heard of and start becoming the market leader you are poised to be.
PR for Established Tech Brands — A holistic PR strategy that builds enterprise value is critical to maximizing growth and exit value potential.
Strategic Media Relations
PE and VC-backed firms aren’t putting out a press release every week – or even every month. Creating noise doesn’t create coverage. Instead, you need a tech PR agency partner that ideates on a daily bases to generate proactive media and thought leadership opportunities, strengthens media relationships and builds a foundation for meaningful corporate announcements.
Awards & Event Support
Award and conference speaking have become highly pay-to-play and costs can add up quickly without a strategic partner able to identify and recommend which opportunities to pursue and those that are not worth the investment. You need a tech PR agency partner able to recommend shelf ware awards vs tangible awards that can provide air cover for sales teams, and generate successful entries.
Newsjacking and Thought Leadership
Lustig has helped develop and place hundreds of earned thought leadership articles in high impact outlets to help VC and PE-backed brands rapidly establish brand awareness and credibility. Media newsjacking and rapid response is also critical to help B2B, B2G and B2C brands participate, differentiate, and eventually dominate the conversations that matter in their core markets and capability areas.
Social Media Strategy and Execution
LinkedIn has become ground zero in building brand and developing a content publishing strategy that hits all stages of the funnel. Lustig can analyze existing activities, and develop/execute a social media program for your brand.