PR Services For B2G Firms
Strategic PR for Government Contractors and IT Providers
It’s a new reality for government contractors and IT providers targeting Federal, state and local decision makers. GSA Procurement consolidation, shifting priorities and emerging opportunities such as Golden Dome and GSA OneGov create unprecedented challenges – and opportunities – for b2g brands to win contracts and grow. From defense technology startups and small to mid-sized contractors looking to “punch above their brand weight” to the largest prime contractors, Lustig Strategies can ensure the right message reaches the right decision maker at the right time.
Today’s contracting landscape takes more than responding to RFPs. It takes strategic communications to position your brand, build trust and open doors to help marketing leaders at government contractors and IT providers influence the decision-makers who matter most — across DoD, Federal Civilian, state and local, and law enforcement agencies.
Lustig effectively blends a thought leadership Speaker’s Bureau Program, strategic newsjacking, speaker and award program management, messaging, tight announcement narratives, social media strategy and execution, customer case study and data programs.
PR for Defense Technology Firms — Position your brand with DoD decision makers seeking proven, innovative technology solutions for mission success.
PR for Government Contractors — With a new wave of non-traditional agency decision makers, even top contractors must re-introduce their brand and capabilities, and educate the market on how they help address key challenges.
PR for Subcontractors — Contractors of all sizes must craft and deliver messages that resonate with prime contractors and agency decision makers to ensure your B2G brand is front-of-mind.
Strategic Media Relations
Lustig brings 25+ years of experience in government and technology services, and can develop, deliver and execute strategic, proactive and creative earned media relations programs for B2G brands and contractors of all sizes.
Award and Conference Speaking Support
B2G Award and conference speaking have become highly pay-to-play and costs can add up quickly without a strategic partner able to identify and recommend which opportunities to pursue and those that are not worth the investment.
Newsjacking and Thought Leadership
Lustig has ghost-written and collaborated on hundreds of B2G content pieces — bylines, blog posts, LinkedIn posts, case studies and white papers — targeted to specific personas and agencies. As a former journalist and writer, Lustig excels in impact content. Lustig also excels in identifying trends and narratives to inject clients into news stories to elevate your brand.
Social Media Strategy and Execution
For B2G social media, LinkedIn has become ground zero in building brand and developing a content publishing strategy that hits all stages of the funnel. Lustig can analyze existing activities, and develop/execute a social media program for your brand.