Media Buying Is An Art And Science.

We deliver relentless creativity and a data-driven approach to media buying and planning to identify, engage and activate your target audiences.

Our Media Buying Services

Whether you are a brand looking for a proven media buying consultant or ad agency needing senior-level media buying strategy and support for government agencies and commercial businesses, Helene Lustig’s process starts at the end — what are the client’s campaign goals? We then build and execute a program to achieve those objectives by reaching the right audiences at the right time with the right message — all while delivering exceptional client service.

Strategic Media Planning

Our strategic, comprehensive media planning process is built around ensuring clients can answer 5 core questions: what is the outcome you want to achieve; who are you looking to reach; where are you trying to reach them and why; when is it optimal to reach those targets; and why are you doing it — what is the ultimate outcome you seek to achieve?

Account Management

A key differentiator working with Lustig Strategies is having a partner with decades of experience who understands the market, the key players, what works and, importantly, what doesn’t. Rather than relying on a junior team, we allow clients to shift the burden of media planning and buying so you have time to focus on growing your business and brand.

Market Research

Meticulous research is behind everything we do. We collect and analyze data – studying time-tested and emerging media trends – to understand exactly how our clients’ target audiences consume and use media. Based on this research we identify the optimal mix of media channels (digital, print, broadcast, radio, social media, out-of-home) for maximum impact.

Campaign Analysis & Reporting

Real-time analysis allows us to remain agile in adapting and optimizing the media buy throughout the campaign. For traditional media this means looking at spot times and making sure buys run when they are supposed; while digital/social media buys must be consistently optimized based on click-through data, website traffic, creative, etc. Reporting always sources back to agreed-upon ROI before, during and after the campaign.