Lustig Strategies Insights
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Golden Dome PR Strategies: How Defense Tech Firms Can Compete & Win
The sky’s the limit is a tired phrase, but one that comes to mind with the Missile Defense Agency (MDA) selecting more than 1,000 defense firms to compete for Golden Dome work with a ceiling – if you can even call it that – approaching $151 billion. If you are one of these 1,000 firms
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Defense Tech PR To Align With Pentagon’s 6 Critical Technology Areas
How Scaleups And Startups Can Punch Above Their Brand Weight By Aligning With DoD Priorities The U.S. Department of Defense overhauled its technology roadmap, cutting a sprawling set of 14 “critical technology areas” down to a focused six. Why? Well, as fairly pointed out by Undersecretary of Defense for Research and Engineering Emil Michael in
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PR Strategies for Dual Use Technology Firms
Dual use technology is having a moment. The majority of today’s in-demand technologies (AI/ML, autonomy, cyber, UAS, deep tech, satcom, etc.) attracting interest from DoD – as well as private equity and venture capital investors – can legitimately be defined as “dual use” with civilian and military applications. There are also transformational efforts underway with
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How Space Tech PR Can Drive Funding And Contracts
Last week I attended a timely webinar hosted by Space News on challenges and opportunities for space technology investment. While the speakers touched on the space investment horizon from a global perspective, this write-up will focus on what is happening in the U.S. – given the unprecedented geopolitical and macro forces at play. Moderated by
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PR for Defense Tech Startups: Driving DoD Deals and Investment
The New Era of Defense Tech Growth Venture capital and private equity funding into defense technology startups has surged. Recent coverage in the Washington Business Journal pointed to eight-figure raises and a fourfold increase in deal flow for defense technology startups as investors respond to the current administration’s push to modernize acquisition and bring in non-traditional defense contractors. The momentum is clear: For emerging defense tech brands,
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How PR Can Maximize M&A Exit Value For Government Contractors
At the end of last year, I wrote an op-ed for Washington Technology on commonalities for government contractor clients that have had successful M&A exits when it comes to PR and marketing strategies. For B2G brands thinking about an exit for 2026, this analysis is useful for the final quarter PR planning so that you
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The Ad Agency Dilemma: Freelance Media Buyer or In-House Hire?
The Ad Agency Dilemma: Freelance Media Buyer or In-House Hire? In today’s high-velocity advertising world, ad agencies need agility, expertise, and cost efficiency. If your team is stretched thin, your media needs are spiking, or your client demands are outpacing internal bandwidth, hiring a freelance media buyer and strategist may be the smarter move over bringing on a